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Helping you in your search for a bigger life dream

When I incorporated my coaching company some years back, my attorney urged me not to use my own name in the company name. "You need a name that is bigger than your personal identity, a name that can encompass all the things you are likely to cook up."

That's what I get for hiring a lawyer who knows me. I agreed to think about it. A few days later, while gardening, the song "Shaboom" bubbled up out of my synaptic soup. Immediately I thought it would be a great name, a name that says,"Pay attention; this company is different. There's attitude here, and whatever they do, they don't take themselves too seriously."

Then I remembered the refrain, "life could be a dream."

No kidding, that pretty much sums up just about everything that intrigues me as well as most of what I know. I guess you could say that Shaboom is about developing and applying the epistemology of dreams.* (Is that fancy or what?)

What does it mean to dream up a life? What is the relationship of dream and reality? If life is a dream, then... what? Assuming that there is a relationship between intention and outcomes, assuming that we do, in fact, have the potential to cooperate with reality and co-create wondrous results, what can know about how to do that? How do we become skillful, discerning in our dreaming-up? What aesthetic will orient us? And, not least, what responsibilities flow from the privileged scope that dreaming up our lives accords us?

Whether individuals or organizations, business owners or non-profit boards, independent professionals or early retirees, our clients have this in common: they already know themselves to be effective in the world. Often they have succeeded quite handsomely in what they set out to do in early adulthood (or in the formative years of an organization). Now they are ready to leverage this experience in the service of a bigger life dream, a dream they frequently cannot yet articulate but that they know by its absence.

So, Shaboom is our name, and dreaming in all its manifestations is our work. Dreaming for the sake of innovation. Dreaming for the sake of beauty. Dreaming for the sake of meaning. Dreaming for the sake of life itself. Dreaming and living the dream of a life worth living, work worth doing.

What would you do tomorrow if you believed in dreams?

What would you dream tonight if you knew you would not fail?

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*Epistemology: n. The branch of philosophy that studies the nature of knowledge, in particular its foundations, scope, and validity. Encarta World English Dictionary

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