January 5, 2009 4:16 PM
10 Mistakes Accidental Entrepreneurs Make When Worried about Money 
1. Trying to sell more things to more people instead of better things to the right people.
2. Looking for more customers instead of taking care of the customers they have.
3. Compromising on quality in a flurry of activity.
4. Underpricing.
5. Trying to please everyone: too many colors, sizes, formats, & other options.
6. Lowering prices (see #4).
7. Comparing self to others instead of learning from what they do.
8. Looking for reassurance instead of asking for biz help.
9. Trying a bunch of things versus choosing a strategy, doing it, then evaluating.
10. Confusing their income with their worth.
Photo credit: Chinese crested dog and a sphynx hairless cat by Erik Lam via istockphoto.
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Spot on, Molly, as usual! Thanks for the reminders.
I'm really liking your end-of-year posts! They are just the kind of thinking I've been doing, but a whole lot clearer. And I'm really really liking your description and offer for Authentic Promotion 2009. Not a single twinge of discomfort reading the whole thing through -- just a regret that I can't afford it again this year. But there's always next year!
Wishing you the best in 2009,
cheers
Nona Posted by: Nona Parry
at January 6, 2009 12:37 AM Just what I needed to hear!
Thanks, Molly
Susan Posted by: organicsyes
at January 6, 2009 7:19 AM awesome list. I have had the problem of spreading myself too thin! Posted by: myrtle beach rentals
at January 15, 2009 4:50 PM Ive been trying to do #1 and #3 because my husbands business income went away... and there just seems too many things to do in my 15 hours working, THANK you for a great set of posts acknowledging the real trials of lone entrepreneurs. Posted by: Jen Lancaster
at March 11, 2009 3:50 PM
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