Shaboom, Inc. Personal Growth Coaching for Accidental Entrepreneurs- HOME Shaboom! is about the bigger life dream of successful self employment Personal Growth and Small Business Coaching for Accidental Entrepreneurs Personal Growth and Development Workshops for Accidental Entrepreneurs and Small Business Owners Keynote speaking and facilitation The Accidental Entrepreneur's Guide to Self Employment Success, a blog on personal growth and development Small Business Marketing  for the self employed />
          <area shape=

December 28, 2007 4:02 PM

Marketing Doldrums

My faithful Oxford Dictionary of the American Language defines doldrums thusly:

doldrums |ˈdōldrəmz; ˈdäl-; ˈdôl-| plural noun ( the doldrums) low spirits; a feeling of boredom or depression : color catalogs will rid you of February doldrums. • a period of inactivity or a state of stagnation : the mortgage market has been in the doldrums for three years. • an equatorial region of the Atlantic Ocean with calms, sudden storms, and light unpredictable winds.

I'm not bored or depressed, but the second definition works for me. After completing The Book, I caught up on the most pressing business before taking a break for the holiday. Today I learned that, due to a communication hiccup between my most excellent VA, Debbie, and the printer caused a delay and the blinking Book did not get to the printer until yesterday.

Sigh.

I guess that qualifies as a sudden, if minor, storm in the midst of the light unpredictable winds of doing business.

I also notice that my buddies in this line of work got their newsletters out as usual this week. I did not. They also sent end-of-the-year offers to their lists. I haven't done that either. And it's not that I'm less interested in marketing and sales, I'm just tired. And so I escaped to San Juan Island on Monday where we spent three days with our son, Aaron, his wife, Lis, and the amazing grandkids, Ellie and Dillon.

E in the tree on Young's HillTiredness happens, and that's not a bad thing. Still, it's something to consider when we work for ourselves. I notice that, while I do schedule down time and off time and vacation time, there's work to be done on the transitions. Otherwise I tend to work until it's time to play, and then I disappear rather abruptly. It's just not the nicest way to play.

I think what will help with the transitions is working on structures - routines, procedures, and the like. Maggie is a big help with this. For one thing, just having here around makes my thinking more orderly. For another, she is a detail person par excellence. Details were never my long suit, and now that midlife has wrought its changes on my brain and body, I wouldn't know a detail if it sat on my lap.

But I digress.

D in the tree on Young's HillAnother thing that will help is a way to show up in the betwixt-and-between times. As I was lounging around on San Juan Island, where we spent Christmas with kids and grandkids, it occurred to me that blogging more often might be the ticket. I can scribble a blog entry whatever my state of mind - at least, that's the theory. I can show up, warts and all, and keep the connection between us open, even when I'm confused about growing my own business, let alone yours.

(Actually, it's generally easier to see how to grow someone else's business. Have you noticed?)

I feel I'm babbling a bit, and that's okay. What struck me on that lazy afternoon up north was that I want a way to not go away when my brain turns to much.

If you like this up close and personal approach, let me know.

[No need to click "Continue Reading" - this is the whole thing.]

Trackback Pings

TrackBack URL for this entry:
http://www.shaboominc.com/mt/mt-tb.cgi/216

Comments

Post a comment




Remember Me?

(you may use HTML tags for style)

*  First Name:
*  Last Name:
*  Your Email Address:
*  Preferred Format:

Privacy Policy

Spam Free RSS | Privacy Policy

Font size too small?
Click here for options.

Subscribe to this blog

Good Stuff from Good People

 

 

 

The Eight Irresistible Principles of Fun

 

 

 

Are We Connected?

Follow Molly at Twitter

Molly Gordon's profile on Facebook

Biznik - Business Networking

View Molly Gordon's profile on LinkedIn

JUST-RIGHT BIZ

Does the Buddha want you to make a profit?
When biz gets scary: How to play a bigger game without getting too big for your britches
Creating the good life: Why it's your moral responsibility to choose and pursue prosperity
Shining: How to believe in your own success
How to stop Impostor Syndrome in its tracks: 7 strategies for reclaiming confidence and motivation
Why lowering your standards helps you reach audacious goals
How to succeed at self-employment when you aren't a superhero, a rockstar, or a guru

ART BIZ

How to turn mistakes into profits
How to set priorities even when your right brain says you can't
Wildcard Wednesday: success, fanaticism
How to Get Organized Without Dowsing Your Creative Fire
How Prospective Clients Can Teach You Marketing: The Surprising Relationship Between Marketing and Empathy

DON'T SAY NICHE

Getting Clients: It's About Them
In Praise of Small Ponds: Why Being Picky Is Good for Business
How Prospective Clients Can Teach You Marketing: The Surprising Relationship Between Marketing and Empathy
Are You Overlooking This? How your weaknesses make you a one-of-a-kind perfect fit for your just-right clients.
Talk to me: how does my non-traditional background serve you?

AUTHENTIC MARKETING

When biz gets scary: How to play a bigger game without getting too big for your britches
Shining: How to believe in your own success
Miss Congeniality seeks universal peace by managing for profitability
The Spiritual Challenge of Asking for Testimonials (and How to Rise to It)
What to do when your confidence leaves for the tropics

SELLING HONESTLY

When biz gets scary: How to play a bigger game without getting too big for your britches
Shining: How to believe in your own success
Miss Congeniality seeks universal peace by managing for profitability
Be a shark whisper: How to take care of your need for money and profit
The 3 hurdles info product gurus never talk about that keep you from creating passive income

JUST RIGHT PRICING

Be a shark whisper: How to take care of your need for money and profit
Does your pricing strategy prevent customers from committing?
Why lowering your prices doesn’t work and how to resist the urge
Just another come-on? What marketing, money, & body image have in common.
How to Make Free Stuff Valuable

CLIENT CARE

Out on a limb: Why you should pray for your clients
When an Online Business Says Yes to Profits, Passion, and Purpose
Upselling Without the Creep Out Factor: It's About Relationship
Does your pricing strategy prevent customers from committing?
Are you really listening to prospective clients?
Why I Don't (Seem to) Care About Mistakes
Content Is King, but Connection Rules

MONEY

Does the Buddha want you to make a profit?
Actually, you don't reap what you sow: The truth about thriving self employment
Why "The Secret" Hasn't Made You a Millionaire
Creating the good life: Why it's your moral responsibility to choose and pursue prosperity
Miss Congeniality seeks universal peace by managing for profitability

PRODUCTIVITY

Why "The Secret" Hasn't Made You a Millionaire
When you hit a wall, hang a left
Why lowering your standards helps you reach audacious goals
Don't stop now! What to do when you get stuck in the info product muck
What does time management have to do with luck?

BOOKS | TOOLS

The Pomodoro Technique
Q&A about Getting Biz from Big Companies
Recycle Electronics
The Books Are Here
Consumerism and Depression - A Link?
Going Sane: Working on Your Work
Why Mike Dooley Rocks

FEAR

When biz gets scary: How to play a bigger game without getting too big for your britches
How to stop Impostor Syndrome in its tracks: 7 strategies for reclaiming confidence and motivation
Why lowering your standards helps you reach audacious goals
Why are you okay with being less than? The shadow side of "good enough"
The 3 hurdles info product gurus never talk about that keep you from creating passive income

SPIRIT

Does the Buddha want you to make a profit?
Make More Happen by Letting More In
Why "The Secret" Hasn't Made You a Millionaire
The dangers of being jaded
Shining: How to believe in your own success

LIFE SKILLS

Make More Happen by Letting More In
When biz gets scary: How to play a bigger game without getting too big for your britches
Actually, you don't reap what you sow: The truth about thriving self employment
The dangers of being jaded
Creating the good life: Why it's your moral responsibility to choose and pursue prosperity

THE WORK of BYRON KATIE




Track referers to your site with referer.org free referrer feed.

Powered by FeedBlitz

 

Shaboom, Inc.
* * *
Molly Gordon's blog, The Accidental Entrepreneur's Guide to Self-Employment Success, is listed in:
Blog Flux Directory | Blog Directory | LS Blogs | Globe Of Blogs | Blog Universe | Blog Directory | Blogdigger |BlogRankings.com
BlogSweet.com
| Weblog Directory | SynBlog.com | All-Blogs.net | Blog-Watch.com
© copyright 2005-2009 * shaboom inc * all rights reserved * design by superwebgroup.