What if marketing your work effectively could make you not only richer but a better person?
30 years ago I began to realize that the things I hated about business in general and marketing in particular were often projections of my own fear, envy, and resentment. Sure, I was sincere in disliking hype and pressure selling, but when I really examined my reaction to doing business, I realized that I was assuming that all marketing had to be sleazy.
Well, not only is that false, but marketing can be a means for authentic, transformative personal development. Really.
It took me many years (23, but who's counting?) to fully understand how to approach marketing so that it is both authentic and transformative. Today, I have a thriving, internationally recognized coaching practice that I built on the principles and practices of what I call Authentic Promotion. Now you can put these same principles and practices to work in your own business or to promote your career or cause. Authentic Promotion can show you how you can succeed in business by engaging your mind, body, and soul in simple yet profoundly effective evolutionary practices.
The program consists of a detailed text (192 pages) and 12 recorded classes, that show you how to achieve authentic prosperity, taking you step by step through the new ways of thinking and being, so you can promote your work with integrity and authenticity.
--> Order Now, or read on to find out how it all began.
The Story of Authentic Promotion
For much of my life I felt that money wasn't important or nice, and I was uncomfortable about concentrating on it. I also believed that it was tacky to blow promote yourself or talk yourself up. Though I was ambitious about what I wanted to achieve and contribute, I was shy about asking for the recognition and pay I needed to live up to my potential. I worked very hard for modest pay. In 1988 I went to work for myself, and for eight years I worked even harder for even less.
I realized on some level that I was a co-conspirator in my genteel poverty, but I didn’t know what to do about it. I tried affirmations. I tried visualization. I tried positive thinking. I tried working longer and harder. Nothing worked, or at least not for long. I felt like a failure for not earning more and being so stuck.
But then I began to notice how I showed up in connection with business, my own and that of others. I became aware of the moods, the physical disposition, attitudes, and expectations that shaped my interactions with clients, with colleagues, with other businesses, and with the marketplace. Bit by bit, I discovered the underlying misconceptions that were keeping me small.
Identifying these misconceptions was only the beginning. My next step was to find and “road test” practical ways to shift my business paradigm from survival to thrival, from hoodwinking to helping. Cosmetic fixes could not help. It was no time for happy talk or magical thinking. I sought a path that would engage and challenge my entire being, mind, body, heart, and soul in building my business.
I found it. Over a period of years I learned how my habits of mind, emotion, and body generated the results I was getting, and (with a great deal of trial and error) I devised or adapted practices from such diverse fields as martial arts, linguistics, and emotional intelligence to produce a dramatic paradigm shift.
The journey took 12 years. In the end, I had a theory of evolutionary marketing and specific ways to connect with the marketplace in a soulful, heartfelt, authentic way that reaches clients and buyers who fit "just right." After that, making a good living was a natural consequence.
Today I enjoy a prosperity I couldn't imagine back then, a prosperity that allows me to live joyfully and authentically. To be specific, I’ve increased my average monthly income by a factor of ten, and it continues to grow while my workweek shrinks. Best of all, I love what I do, and I know I am making a significant contribution to the well being of others.
Order now and start your personal marketing evolution today.
Authentic Promotion takes you step-by-step through a vastly simpler journey than the one I took. Oh, you will still need to work – and work hard – but you won't need to wait 12 years for the results. You will be marketing your business more authentically and effectively from the very first week.
Ask yourself:
Do you love your work but dread doing business?
Are you tongue tied when people ask you what you do? (Or do their eyes glaze over when you answer?)
Are you playing too small and earning too little?
If you answered “yes” to even one of these questions, imagine how things would change if you knew how to promote your work with dignity and conviction!
Authentic Promotion has been field-tested by hundreds of students who have successfully used it to grow and prosper. Here are some of their results:
• A leadership consultant clarified his standards for "just right" clients and sees his revenues double in 90 days.
• A life coach goes to shopping malls for the sheer joy of beginning conversations with her elevator speech. She finds talking about her work so pleasant that she never has to worry about how she'll get new business. (And she's as comfortable with people who are not a good fit for her as she is with those who hire her on the spot.)
• A painter learns a simple physical practice that dissolves her preoccupation with how people might react to her work. For the first time in her life, she feels grounded and confident when she shows her work instead of worrying that she is selling herself short.
• A single mother earns a six-figure income in spite of the emotional upheaval of a painful divorce – and she ended the year saner, happier, and more relaxed than she began it.
What results can you expect?
• You can look forward to promoting your work. (It is possible.)
• You can become more vibrant, more authentic, more engaged in your life as well as your work, effortlessly attracting business.
• You can find ways to promote your work that are practical, affordable, and enjoyable.
• You can spend less time worrying about your business, get better results, and be proud of how you show up.
During the program, you will create a simple, do-able plan for promoting your work based on proven principles like these:
• Effective marketing is showing up as a genuine, whole human being.
• Effective marketing expresses and enhances your humanity and professional excellence.
• Effective marketing is affordable, sustainable, and builds on your strengths and values.
• Effective marketing is a path to prosperity that serves your higher purpose and evolves as you do.
• Effective marketing is making a contribution.
• Effective marketing creates a meaningful, purposeful context for your work.
When you complete the program, you will know:
• How to talk with ease and conviction about your work... never be at a loss for words when they ask, “So, what do you do?”
• How to turn marketing frustrations into opportunities... so that your marketing always matches your style and values.
• How to tap into your body's wisdom… so you can step out with natural confidence and commitment.
• How to create your own "Just Right" Client Profile to attract clients who will value your work... Imagine the word-of-mouth advertising you will get from attracting "natural fans" to your work!
• How to establish a reputation that aligns with who you really are... so that the right clients come to you for the right services at the right price.
• How to define an expansive niche -- a niche that will allow you to express all of your skills and strengths while focusing your marketing for maximum results.
• How to avoid the emotional wear and tear that depletes your energy by adopting simple strategies that make marketing as routine--and as effective--as brushing your teeth.
• Integrated practices that will generate the momentum you need to achieve authentic success and the focus you need to stay on track.
Here's what’s included:
• The text, Authentic Promotion: Grow Your Business, Feed Your Soul
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• A program workbook
• Audio recordings of 12 live teleclasses that you can listen to at your convenience
• 12 lesson outlines that make it easier to follow the recordings.
But, as that guy who sells rotisseries on TV says, "That's not all!"
You will also receive:
• Free membership in the Authentic Promotion Listserv where you can request and offer support to other users of the program
• 3 FREE BONUS MP3s
Marketing on the Internet
Reaching Your “Just-Right” Client
Finding Your Soul Deliverable
What's all that worth?
Copywriting experts say I should spell it out for you, so I will. (By the way, it's scary for me to write this sales stuff -- and it's part of my ongoing learning process. One of the things we'll be looking at in the program is how to stretch our comfort zones, risking coming on too strong yet coming from an authentic desire to connect rather than to persuade.)
At my hourly rate of $250 it would cost you $4,500 just for the class time. (Not bad for someone who only eight years ago quailed at the idea of charging $35 an hour!) The listserv support is easily worth $375 per week; if you participate for just 12 weeks that's another $4,500. (By the way, you can use the listserv for as long as you like; there is no time limit.) The textbook, workbook, and class outlines are valued at $37, $19, and $13, respectively. The bonus CDs retail for $39.00 each.
That comes to $9,225!
I know. It sounds impressive, but we both know that it's not the best way to calculate the value of buying this program. Instead, I suggest you ask yourself these questions:
• How would your life change if you were charging and getting what you are worth?
• What contributions could you make when you feel confident about your value, your boundaries, and your capacity to serve?
• What will you accomplish when you have can rely on yourself to maintain focus, energy, and momentum?
• What is the value of embodying your gifts in a way that is virtually irresistible to the people you can best serve?
• Where else (besides marketing) will you benefit from knowing how to identify and reliably dissolve blocks to material and spiritual growth?
• What’s the value to you of integrating your livelihood with your personal evolution?
What are those results worth to you?
Authentic Promotion is available in four formats to match your budget and your reading and listening preferences:
Wired: All-digital texts and audio (PDF texts, MP3 recordings) $140
Sight-Saver: Printed texts, MP3 recordings $175
Digital & Disk: Digital texts, audio CDs $240
Deluxe: Printed texts, audio CDs $275
You will be able to download any digital components of your order immediately. Printed matter and CDs will be shipped to US addresses via Priority Mail at no additional charge. There is a modest fee for international shipping (see order form for details). We usually ship within three business days of receiving your order.
Please, if this letter resonates, don’t wait. Order the program today and apply it to your business for six months. If you don’t see results, I'll refund 100% of your money. Order today and start transforming marketing into the joyful expression of your authentic gifts.
Warmly,
Molly Gordon
Master Certified Coach
Digital texts are published in Portable Document Format (PDF), and require Acrobat Reader. You will receive instructions on how to download your materials when you complete your purchase. It’s easy, but if you should happen to encounter a glitch, email info@authenticpromotion.com with “download help” in the subject line, and we’ll get things working straight away.