The Authentic Business Transformation Program
Goodness - that's quite a name, isn't it?
The thing is, it's as accurate a description as I've found for what accidental entrepreneurs need to succeed. It covers:
• Working on yourself so that you don't get in your own way. (Hey, it happens to the best of us.)
• Planning a business that fits "just right," including finding clients and connecting with them.
• Getting paid. It's not about the money, but if you're going to be in business, you've gotta have it.
Building a business of your own is like building a house. The question to ask before you start is: What kind of house are you wanting to build?
You can get order house plans from a catalog, and some of them are pretty nice. If you have limited resources, a simple want list, and are realistic about what you will get for your investment, this is a good place to start.
But if you've grown out of your starter home or are in a position to build a custom home, you'll want your own architect.
In that case, it's all about the fit. Poke around here, read some of the articles. You'll know if I'm the coach you want to work with, and since I only work with 5 individual businesses at a time, I'm not interested in trying to sell you. In fact, you need to apply. I don't mean to make this difficult for you, but a good fit is essential to success.
What does it cost?
Foundation Program (6 months)
Initial audit of marketing and communications, desired objectives, and resources
Twice monthly individual one-hour coaching/consultations
Once monthly conference calls with other clients in the program (recorded so you can benefit even if you cannot make the call - but it's worth turning your schedule upside down to participate)
Weekly assignments
Access to client area of Web site with exclusive resources
Interactive online forum (clients only)
Detailed critiques of marketing materials (in client form)
Unlimited support in the client forum
Unlimited one-on-one email support
Premium Program
Everything in the Foundation Program plus:
Editing for one landing page or brochure
Three 30-minute follow-up calls
Extended email support (90 days)
The investment in the Foundation Program is $4950; the the Premium Program is $5495. You can pay all at once or in six monthly installments. If you pay in full at the start of the program you get a 10% discount.
I'm currently accepting applications for September 2008.
To apply, send an email to mgordon@shaboominc.com with your name and phone number. I'll phone you to discuss the program. There will be no hard sell. This is about finding out if we are a fit, not talking you into something you may not feel ready for.
If you aren't tired of reading yet, here's more about The Authentic Business Transformation Program
• You'll start by designing your just-right business. (What do you want this dream house to look like? How many rooms? For what functions? Etc.)
The biggest challenge here is getting past your inner critic so you can be specific about what you want. And then there is the tension between dream and current reality. With the right support, that tension will pull you forward. Without support you can end up dithering indefinitely, taking giant steps that exhaust your resources, or playing it so safe that you never gain momentum.
• You'll learn to focus on the best of the best, the sweet spot where what you do and who you are can't help but make a contribution. (Since you can't work with everyone, why not work where you can add the most value with the least strain?)
• You'll learn what your just-right clients need you to do so that you are visible, accessible, and credible. Then you'll learn to really hear them, understand what they need, and humbly but powerfully offer your help.
Attracting clients It is not about being a super hero. When you really get who your just-right clients are, you will see that you don't have to rescue, persuade, or convince them in order to get their business.
And, of course, you'll learn what to do to build long term relationships so you don't have to beat your brains out getting new clients all the time.
• You'll learn how to set fees that you can be comfortable with (but not too comfortable. In the beginning you may need to stretch your "receivability" muscles. You'll get help with that, too.
It's not unusual for clients to have "money stuff." If you do, together we work through it so that money can be what it is -- a medium for exchanging energy and enthusiasm for mutual benefit.
To apply, send an email to mgordon AT shaboominc.com :
(close up the spaces and replace AT with @ - this defeats the spammers)
In your email, tell me:
• Why this feels right to you.
• Why now (as opposed to last year or next year, for example).
• What results you expect from the program.
• Any question you'd like me to answer.
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